How Small Can We Go?
Published on March 3, 2008 By KFC Kickin For Christ In Life Journals

Has anybody else noticed the shrinking groceries?

Many products seem to be getting smaller and smaller but the price seems to either stay the same or go up. I've noticed this little by little. The other day when I went grocery shopping it was really noticeable.

I first noticed this when I went to reach for a jar of Hellman's mayo. When I picked up the jar it felt smaller to me than normal so I looked down to see the weight of it. It read 30 oz instead of the anticipated 32 oz. When did this happen? I saw no noticeable difference in the pricing of this product.

Now I know that families these days are smaller than usual but have you noticed the size of the cereal boxes these days? I went to pick up a box of Cheerios and couldn't believe how small and insignificant it felt in my hands. So I looked down to see it weighed 11.2 oz. What ever happened to 16 oz? Have you noticed many of the products that used to be 16 oz have now been reduced to 14 oz or like in this case of 11.2? Why .2? Why not at least 12 oz? It seems like a very odd amount if you ask me. And how many bowls of cereal are you going to get in an 11.2 oz box? How do you divide 11.2 among say a family of five?

The funny thing especially when it comes to cereal is the very high prices commanded for such a very small box. I mean you can almost go out to eat breakfast for what it costs to buy brand-name cereals nowadays. I don't know how larger families do this these days. My kids easily ate one box of cereal a day and at 4 bucks or more a box, this can easily add up, in the course of a week, especially if you have three hungry boys in the house like I did. It was a mad rush to be the first to get to the Lucky Charms. It can get nasty. It got to the point I used to buy them each their own box so no one got left out.

For a while now I've noticed candy packages and bars have been reduced. I remember when M&M's were in 16 oz bags. Now what are they, 11-14 oz? Or even the large Candy Bars. I used to buy the big Hershey Bars to make my Almond Chocolate Fudge. I remember buying a full 8 oz bar that is now reduced to something like 5-6 oz but the price has not wavered much. It certainly hasn't gone down any.

Now I'm starting to wonder how long a gallon of milk will stay a true gallon. Will I one day reach into the dairy case and when I reach for that gallon of milk have to look down at the label because it too feels noticeably lighter?

So now I'm wondering why all the downsizing in product but upsizing in price. Is it because of the oil and gas prices along with just normal cost of living? Is it because we are building nicer and larger grocery stores and bills have to be paid to shop in such nice stores? Is it because of the minimum wage going up and with that, of course, prices also have to rise?

I've got to go down and buy my milk today at Walgrens. It's 3.49 a gallon this week and that's a bargain!

 


Comments
on Mar 03, 2008

Not sure what happened yesterday to my posting but it was lost.  That is everything but the heading.  So after trying to post a few times I gave up.  Tried once more today and here it is resurrected from the dead. 

Going grocery shopping today and will be on the lookout for other "lighter" products. 

on Mar 03, 2008

I noticed prices are going up.  I spend on average around $660-$700 a month on groceries for 4 (up from @ $550-$600 a year ago).  I use coupons, and we eat almost all our meals at home.  All my house cleaning supplies, soaps, shampoo, personal hygiene products are all bought at the grocery store.  I probably could save some buying those items somewhere else, but I don't mind paying for the convenience of having everything right there...besides with gas over $3 a gallon, it means less running around therefore less gas.

on Mar 03, 2008

KFC- You are not going crazy. You are indeed paying more for less, especially with your groceries. The downsizing of packaging is a way that the major distributors are using to try and minimize the impact of food cost increases, but you can only minimize so far before the public at large wakes up to what is going on-

A) Inflation- the value of the U.S dollar is dropping, for several reasons. It usually takes several months for changes in inflation to work their way down to the consumer, which is now hapenning. Because the dollar no longer has the same purchasing power it did before, you have to pay more for less. From a consumers standpoint the only way to stay ahead of inflation is to have your wages/income rise at the same pace of inflation, which isn't hapenning for most folks, -or- get paid or have monetary assets in a foreign currency that is doing well. If you were getting paid in euros right now (which is about 1.50 US) you'd literally have 50% more purchasing power for your buck.

Cost of fuel and changes in agriculture has caused major distributors to up their prices- all that farm machinery needs gas or diesel to run, then big 'ol trucks to pick it up, ship it to a distribution/packing/processing center then ship it out to the grocery store. As the cost of oil goes up, so goeth up the operating costs of the distributor. Also with a lot of corn now being turned into ethanol, the price of corn feed for a lot of animals has risen dramatically. This too has caused a big spike in the operating costs of distributors, which they too have to pass on to the consumer.

C) The Republican Party. Ok I'm just kidding, can't blame them for this and it's not their fault  but thought I'd tack it on for good measure

on Mar 03, 2008

Artysim is right (on 1 and 2. )

But misses one thing (most do as most are too young to remember).  This tactic was perfected in the early 70s when Nixon (A republican actually) imposed wage and price controls.  Prices could not go up, but new items were not subject to the controls (since they had no previous price). Manufacturers learned that a neat trick was to reduce the size, call the package "new and improved" and keep the same price. 

In that way, prices continued to rise, but of course wages did not.  With the leading democrats yelling about all things, one of them being sky rocketing prices, manufacturers are keeping to the old bait and switch.  Not raising prices on existing produc ts, just coming out with new sizes at the old price.

Another thing you are going to see more of in the coming months is fewer sales and more rebates.  Sales reduce the price (and if you are running a sale when the government slams the door on prices - too bad!), but rebates do not.  I hate rebates, but it is a clever way to get around price controlls if you cant change the portion (like cars).

on Mar 03, 2008

What I've been doing the last so many years (and I'm saving tons) is going to the diff stores.  Not really out of my way either.  I go to CVS alot and scoop up their bargains including groceries sometimes even getting free items.  At times when I use coupons they are actually paying me to buy their product.  Usually their soda products, cereal and personal care items are cheaper than the grocery store.

What I do is sit down once a week with the flyers.  After a while you pick three or four you consistently do business with.  On one envelope I put the heading of the store and list under it each sale item that would benefit my family.  Inside the envelope I put the coupons that correspond.  So sometime during the week while I'm out and about or using one day for just this I run in and only grab (for the most part) those sale items.  I can be in and out in a matter of moments with my list in hand. 

I may not in the course of the week go to one of the stores I have listed but if I'm nearby or can go, I'm ready with the list in my pocketbook.   Here I've found a flea market that has a Farmer's market in it.  I can't believe how much I'm saving by going there once a week.  For instance, green peppers are 1.99 a lb in the store!!!    They are 3/1.00 and they are huge at the Farmer's Market.  I get an 8lb bag of the most delicious oranges ever for THREE BUCKS!  There's about a dozen oranges in there.  Check the price at the store this week and compare.

In reality over the years, I'm sure I've saved thousands of dollars doing this.  They actually did a news show here asking if it was worth shopping in diff stores and reported that yes, you can save alot of money if you do this. 

on Mar 03, 2008
In reality over the years, I'm sure I've saved thousands of dollars doing this. They actually did a news show here asking if it was worth shopping in diff stores and reported that yes, you can save alot of money if you do this.


I look at grocery shopping like a trip to the dentist, the fewer trips the better, and once in, I wanna get our ASAP.

I'm not going to several stores to experience the torture. My time and peace of mind is worth more than that.  
on Mar 03, 2008
Heh, with two boys shrinking groceries is nothing new around my house...   
on Mar 03, 2008

Heh, with two boys shrinking groceries is nothing new around my house...

boy, with three, now grown, boys of my own, I know exactly what language you're speaking. 

I look at grocery shopping like a trip to the dentist, the fewer trips the better, and once in, I wanna get our ASAP.

hahahahaha ok.......I don't particularly like to shop per se.  It's not nearly as bad as the dentist for me tho.  I look at it like a game to see how I can beat the retailers at their game and besides that I like to see what my "deal of the day" turns out to be. 

 

on Mar 04, 2008
Don't raise the price, just shrink the packaging! Ooo... smart.

Anyway, what is cool is that 11.2 is probably the output of some formula that calculates exactly how much the price needed to go up per ounce or something, and that was the way to get it there.

Or someone just said, "Hey, why not 11.2oz?"
on Mar 07, 2008
Cornflakes in bulk works better than cheerios. Mix that in with some bananas and you've got a swell breakfast.
on Mar 07, 2008

Cornflakes in bulk works better than cheerios. Mix that in with some bananas and you've got a swell breakfast.

I love that.

But then there is also, strawberries, blueberries, peaches, etc.  Fast, easy and good for you all in one bowl!  Can't beat it.